Fernando
B.S
ILLUSTRATOR
GRAPHIC DESIGNER
PHOTOGRAPHER
CREATIVE LEAD
MULTIMEDIA DESIGNER
About
Strategy-led,
hands-on design.
Illustrator, graphic designer, photographer and creative lead.
I have spent more than 20 years crafting visual communication across print, digital, video and brand experiences. I pair strategic thinking with hands-on creative execution, taking projects from first idea to finished file and working with teams from different disciplines along the way.
Storytelling, new ideas and emerging AI tools drive my work. The goal is always the same: visuals that are engaging and commercially viable.
What I do
Skills & disciplines
Graphic Desing
Brand identity, brochures, banners, stationery, presentations, event assets, digital and printing
Illustration
Characters and children's stories: Blotch the Dog, The Empty Dish, The Tricky Phone and The Magic Eyepatch colouring books,
Photography
Sports, events, creative portraits, and products, including work for Blue Max Milk and Antipodian watches.
Multimedia & motion
Video, motion graphics and digital campaigns, from email marketing to web.
Creative lead
Taking projects from concept to completion and keeping teams moving in the same direction.
AI-assisted creative
Exploring emerging AI tools as part of the creative process, with the focus on work that is engaging and commercially viable.